CLARA ORIGLIA
Qualitative Researcher, Consumer Psychologist, Multicultural Insight Expert.
About Me
Clara is an eclectic and very experienced qualitative marketing and social researcher, a consumer insights expert, a trend analyst, and a hands-on consultant in cultures and strategies,
She specialises in exploring the dynamics of changing values and needs, trends, attitudes and behaviours across cultures. A great talent for understanding the ‘big picture’ and capturing the essence.
“We may have different religions, different languages, different colored skin,
but we all belong to one human race”
Kofi Annan
Areas of Expertise
Sensory Semiotics
The Sensory Semiotics® approach provides a precious guide for developing the optimal, most effective sensory mix for products, concepts, brand identities, and environmental identities.
Decoding multi-sensory and multicultural realities. Understanding how our senses interact and impact our emotions, experiences, and behaviours.
Longevity and Sustainable Ageing
The objective is to promote a new and different culture around ageing and loss of autonomy and encourage innovation in products, services, new forms of networking, and housing for easier living and caregiving.
Sharp and innovative insights from research and constantly updated database and knowledge.
Developing Potential
Developing the potential of ideas, brands, ‘products’ (in the broadest sense), and services.
Understanding change, and cultures.Nourishing corporate and institutional vision. Reaping emerging opportunities. Identifying the most effective development for brand identity, positioning, and communication strategies.
Cultures and Territories
Cultural Insights in product perception and evaluation.
Eating, drinking and eating styles and cultural identities.
Country and city branding strategies.
Branding of a territory and its expertise.
"Made in Italy" with all its local and cultural specificities. The 'Made-in" factor in developing the Local and Global Vision.
Design and Visual Identity
Visual identity as key to product, brand, label, and pack design.
Designing of spaces - home, office, retail, hospitality, infrastructures - and defining their qualities in response to specific needs and values, as well as corporate and brand identity, positioning, and communication strategies.
Creating the Brand Experience.
Branding of Impalpable Concepts
Clean, fresh, soft, gentle, effective, feminine, masculine, natural, comfort, elegance, true, care, pleasure, dynamism, balance, ethics, authentic, healthy, tasty... exploring and turning intangible concepts into benefits, promises which are relevant to the consumer, consistent with the Corporate and Brand communication strategies in different product categories.